Business Strategy Lessons From Apollo 13 Here are three lessons from the Apollo 13 mission that you can use to improve your strategic plan. If you've seen the movie Apollo 13, you might remember that early in the crisis, Gene Kranz, the flight director, gives assignments to his engineers. He cautions them to rely on data, telling everyone to "work the problem," and not make things worse by guessing. Throughout the crisis, the astronauts and the team in Houston study the data, perform calculations, conduct simulations, observe the results and then calculate again. They never guess when they don't have to - they obsess over data to ensure they understand the whole problem and the entire range of possible solutions. Creating a great business strategy requires the same obsessive attention to data. You have to base your solutions on statistically valid and comprehensive information about your company, your customers, your competitors and your indust...